How To Maintain Your Productivity Amidst Covid-19 As A Business Owner

To succeed as a small business owner in the uncertain such as living in the world with Covid19, you need to shift your approach to productivity, so you’re able to adapt to the changes ahead quickly as a real estate business investor.

Set Alternative Goals to keep moving forward

When an unexpected event renders a strategy irrelevant or impractical, there’s no clear path forward, and you’re left wondering, “what next?” The lack of alternative ways to a narrow definition of success is a major productivity killer. 

Setting specific, ambitious goals is considered a foundation of productivity. However, goals that are so specific that they’re based on single strategies are a significant liability for your productivity. To avoid this issue, research shows that you should measure performance based on progress toward cross-functional outcomes instead of single-strategy goals.

Here’s an example:
Within the next six months, your goal is to have the financial resources to market with a new product. You can achieve this by increasing your revenue, conserving resources, lowering your GTM strategy, and a variety of other efforts.

Focusing on cross-functional outcomes is more productive during uncertain times since you can quickly pivot the specific activities you’re doing to accommodate the current circumstances and achieve the same goals.

Adapt the Work-Life Integration as a Permanent Lifestyle Choice

The pandemic quickly forced those that are capable of working from home to adopt work-life integration. For most people, the lifestyle shift has been stressful and has made them long for the days when there was a separation between their work and home lives.

Planning for those events instead of avoiding them improves your productivity by allowing you to handle critical issues at optimal times and be fully present in all areas of your life.

Though challenging during quarantine, work-life integration will help you thrive during the reopening and beyond by giving you the flexibility to focus on your top priorities without worrying about overlapping work and personal time.

After all, under normal circumstances, you’re not juggling full-time childcare, difficulty running necessary errands, health concerns, and the mental health effects of being forced to spend so much time inside. However, you do have the random doctor’s appointments, evening work fires, and other interruptions that make it impossible to separate your work and personal life.