How to Survive Your Real Estate Business During the Pandemic

Businesses large and small, no matter the industry, are transforming, many sending employees home to practice social distancing. COVID-19, otherwise known as coronavirus, has made an unexpected and immediate impact on the world. For real estate agents, open houses, home walk-throughs, and meetings with clients have been impacted immensely. In times like these, with most people at home, social media will be the leading platform for any communication. Staying connected to your clients, future homebuyers, and the community on these platforms is vital for agents to keep their businesses running as smoothly as possible during these unpredictable times.

Consider automated solutions

Though COVID-19 has created challenges for many industries and businesses, it hasn’t taken away the ability to adapt. Implementing these strategies can help your real estate business stay relevant, informative, and successful. By making these pertinent changes now, you can ensure your success in the future. While you implement these new and useful strategies, don’t let your daily content flow suffer. By automating your posts on social media, you can save time and focus on your clients’ needs and the success of your business during a time when many are struggling. By providing your social sphere with ongoing updates and your newfound efforts, you can dedicate the time you need to adapt to changes in your business strategy.

Maintain your real estate blog running.

The limited number of characters you have on social media profiles is hardly enough to share a lot of information. If you have more real estate tips, advice, and community news to share, update your real estate blog regularly. You’ll solidify your position as the go-to realtor and real estate resource in your local market, but you’ll also be helping your neighbors by sharing timely, relevant information. Sharing the links to your blogs on social media platforms can also help you generate and nurture leads.

Giving your VA access to create and nurture relationships through social media

The government or health officials may be encouraging social distancing, but that doesn’t apply to social media. Since most of us are staying at home, we’re spending more time on social media in general. Attract new clients, keep in touch with your current ones, and maintain your reputation as a trusted realtor and real estate resource using your social media pages. If you receive any questions, answer them. When this all passes and things start going back to normal, it will be much easier for you to reconnect with prospective buyers and people interested in selling their homes.

Keep your followers updated with the latest real estate market news, supply them with helpful lifestyle tips, provide the latest community updates. If you receive any questions, answer them. When this all passes and things start going back to normal, it will be much easier for you to reconnect with prospective buyers and people interested in selling their homes.

Fortify your listing info

Even if the world seems to have taken a break because of the coronavirus disease, there are still plenty of interested home buyers looking for their dream homes. Include more pictures of areas of the house that buyers would typically look at during showings (closet spaces, the views from the windows, the entire exterior, etc.). Displays may no longer be possible in much of the country, but all doors are open online.
Add more information to seller clients’ listings to give buyers a better idea about the property’s features. Well-written copy and captions will also help make a listing stand out.